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If you're following the Global X Social Media ETF (SOCL), you can't ignore its strong momentum lately—returns are up close to 60% over the past year. While the sector’s digital growth story fuels optimism, the ride hasn’t been entirely smooth with shifting trading volumes and mixed technical signals. You might be wondering whether this surge is sustainable or if there’s a pullback ahead, especially given today’s rapidly evolving social media landscape.
The Global X Social Media ETF (SOCL) has recently experienced a notable performance, with its price currently at $60.45, reflecting a 0.90% increase in the last day and a total surge of 31.83% over the past six months.
Over the past year, SOCL has shown a total return of 59.75% and a year-to-date increase of 42.88%.
It's worth noting that trading volume has seen a decline, with current activity around 5,000 shares.
However, the ETF continues to report positive investment outcomes. Analysts should pay attention to support levels at $59.18 and $57.21, while potential price targets are projected around $70.93.
As digital habits evolve, SOCL stands to gain from the increasing adoption of social media and its integration with e-commerce platforms. Predictions indicate that over half of the global population will be active on social media by 2024, which could signal potential for growth in related sectors.
In particular, social commerce spending is projected to exceed $8 trillion by 2030, which may influence the investment results of the Global X Social Media ETF and its total return metrics.
The rise of digital natives and the expected compound annual growth rate (CAGR) of 19% in this sector suggests a continuing strong demand for social media and related services. Furthermore, improved internet access and increased smartphone usage in developing regions could enhance SOCL's long-term prospects.
This combination of factors indicates that the social media and e-commerce sectors are positioned for growth in the coming years.
The Global X Social Media ETF (SOCL) currently maintains a portfolio that emphasizes prominent companies within the social media landscape.
The fund consists of 365 securities, which aids in achieving diversification within this sector. The largest holdings in the fund include Meta Platforms, Tencent Holdings, and Reddit, which account for approximately 69% of the total assets, indicating substantial investment in these key players.
The sector allocation is heavily tilted towards technology services, which represent 89% of the portfolio. There are minimal investments in communications and consumer services.
Furthermore, the majority of the holdings are classified as large-cap equities, making up nearly 80% of the fund, underscoring SOCL’s focus on established companies with significant market capitalizations.
This composition suggests a strategic approach aimed at leveraging the stability and growth potential of leading firms within the social media industry.
Understanding the portfolio composition of SOCL is essential for analyzing its ETF characteristics and valuation metrics. The X Social Media ETF is notably weighted towards large-cap equities, with 68.88% of its assets concentrated in its top 10 holdings. This indicates a deliberate focus on significant players in the industry, reflected in its weighted average market capitalization of $391,455.
The price-to-earnings (P/E) ratio of the ETF has decreased from 14.55 in 2024 to 13.30 in 2025, which may suggest a potential improvement in value relative to earnings. Additionally, the average annual return since the ETF's inception is 10.15%, and it has recorded a strong 1-year NAV return of 26.44%.
The total expense ratio stands at 0.65%, which is a relevant factor for investors considering the cost of holding the fund.
The Global X Social Media ETF (SOCL) aims to achieve growth within the social media sector while also providing dividend distributions to its investors.
The most recent ex-dividend date for the fund was June 27, 2025, with a distribution amount of $0.11033, which is scheduled to be paid on July 7, 2025.
Additionally, the ETF issued a dividend of $0.10385 per share on June 27, 2024, and another distribution of $0.05491 on December 28, 2023.
These figures reflect the ETF's ongoing commitment to providing income to its shareholders through regular dividend payments.
The yield and distribution amounts may fluctuate annually based on the fund's performance, yet these dividends contribute to the overall return on investment for holders of the ETF.
The Global X Social Media ETF (SOCL) has demonstrated notable performance recently, but it's essential to consider the associated risks and volatility in its trading behavior.
With an average daily volatility of 1.05%, SOCL may appear to be relatively stable. However, implementing a stop-loss at $57.75 could be prudent to mitigate potential losses estimated at around 4.47%.
Technical analysis indicates buy signals from both short- and long-term moving averages, which typically suggest favorable investment conditions following a 27.67% increase since June 2, 2025.
Nevertheless, the presence of a 3-month MACD sell signal introduces a level of caution, prompting traders to remain attentive to conflicting indicators.
It's advisable to take a balanced approach, weighing both the positive signals and the cautionary signs in order to make informed trading decisions.
The Global X Social Media ETF (SOCL) is experiencing positive sentiment amid some challenges, including market volatility and a decrease in advertising expenditure. Analysts forecast an approximate 15.55% increase in the ETF’s value over the next three months, potentially reaching $70.93.
Current technical indicators show consistent buy signals from both short-term and long-term moving averages, which may support a favorable market outlook.
Notably, the ETF has seen a 27.67% increase since June 2, 2025, alongside a streak of eight consecutive days of growth. Support levels are identified at $59.18 and $57.21.
Furthermore, the social commerce sector presents promising opportunities, which could enhance the ETF's performance if prevailing momentum continues.
If you're considering the Global X Social Media ETF (SOCL), you've seen strong growth driven by the sector's expansion and e-commerce trends. Its solid returns and compelling growth outlook are balanced by risks like declining trading volumes and some bearish technical signals. Take a closer look at SOCL’s holdings, volatility, and dividend history before deciding. Stay alert—while SOCL offers solid upside, it’s crucial to weigh potential risks in this fast-moving sector.